Monthly Archives: August 2016

9 Types of Analytics all Businesses Should Use

By Matt Lindsay Web analytics uses data that are unique with respect to the quantity and detail of information that is available. What is consistent with web business analytics and analytics for business activities not on the web, is their purpose: to improve business performance. Business performance can be defined in many ways depending on…
Read more

How Restaurants are Cooking Up Insights with Analytics

Written by Peter Chen Fast-casual restaurants are a relatively new industry segment that offers counter service and high-quality food in an upscale ambiance. They provide fast service with made-to-order but affordable food, and they are growing. In fact, fast-casual restaurants are growing so fast that they are starting to eat into the market share of…
Read more

How Campaigns and Companies Use Data to Win the Race?

How Campaigns and Companies Use Data to Win the Race? Written by Amir Orad As big data transitions from a craze to an industry standard, the landscape is ever changing and filled with complexity – from  how it’s being used and where it comes from to who is using it, the technology to manage it,…
Read more

The Untapped Potential of Video Analytics

Written By Bernard Marr You’ve probably seen this scenario play out on a police procedural show on television: A crime has been committed and officers are tasked with looking through security footage to see if any of it was caught on camera.  On TV, they can cut away to commercial and have the answer back…
Read more