Well, one would think that retailers would be industry leaders when it comes to adoption of analytics. Data is there, technology is there, right type of business questions are also in abundance...
So what’s going on?
Problem is that analytical competency in retail is purely departmental. So, in one hand you have one arm of retail organization (such as marketing department) where models are built, implemented, value generated, while you have other areas where analytics is foreign word!
Again - silos!
In my view, way to get around this is to have enterprise level analytical competency center that serves different arms of retail organization while following same organizational strategy, and exploiting same data platform.