Category Archives: Data Science in Digital Marketing

Digital Transformation: What it is and Why It Matters?

Digital Transformation: What it is and Why It Matters? Digital technologies play an ever-increasing role in our daily lives. Companies must follow suite to provide consumers with the digitally-connected experiences they expect. Digital transformation takes commitment but it is no longer an option for brands who want to stay competitive.  Consumers will simply turn away…
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Using Online Reviews and Big Data for Positive Impact

Using Online Reviews and Big Data for Positive Impact For years, corporations have used big data to make decisions and drive strategy. This is no longer a viable option. Companies aren't correctly using their data and while the concept remains popular, the current methods of using big data aren't successfully meeting the need. Corporate researchers…
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Enterprise Journey to Becoming Digital

Enterprise Journey to Becoming Digital Do you want to be a digital enterprise? Do you want to master the art of transforming yourself and be at the forefront of the digital realm? How can you change your business to achieve this? Derive new values for yourself, and find better and more innovative ways of working. Put…
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