Monthly Archives: August 2016

How to Calculate Customer Lifetime Value in 5 Steps?

Customer lifetime value (CLV) may sound like something only accountants care about. But there are good reasons researchers and designers should have some idea about the monetary value of a customer. Measuring ROI: If your efforts lead to improving the user experience and that translates into retaining more existing customers or gaining new customers, knowing…
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Why Data Skills Are Great for Non-Math Backgrounds?

  Never in my life would I have considered myself a data storyteller. While I had always been good at math—taking multiple levels of calculus throughout my years of high school, college, and grad schools—numbers didn’t really interested me. I was more interested in disciplines like sociology and government that I felt were ‘solving real…
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3 Ways to Get More Meaning from Data

  For many people, data feels like an avalanche of information. No matter how proficient we are with Excel, statistical software, SQL, or Google Analytics, it’s often tough to know where and how to take your first steps. Should you create a chart? Should you try to find a correlation between the trend you’re observing…
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What It Means to Be Data Literate?

  By Emily Pope The Data Journalists handbook defines data literacy as, “the ability to consume for knowledge, produce coherently and think critically about data.” It goes on to say that “data literacy includes statistical literacy but also understanding how to work with large data sets, how they were produced, how to connect various data…
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