Monthly Archives: January 2016

Unexpected use of analytics!

While most common applications of analytics have been in database marketing and CI/CRM type of applications, and most people associate the use of analytics in these areas – it is hard to find any other area of human endeavor where analytics have not been used to either describe or predict something! In the wake of…
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Importance of knowing the odds!

Scientific study of probability is relatively new development, dating from 16th century, and mathematicians such as Cardano, Huygens and Pascal were the first to develop mathematics of probability as science of knowing “what are the odds” of specific event happening. To be able to estimate likelihood of an even that could hurt us or benefit…
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Big data, small data – challenges still the same!

According to some recent big-data surveys conducted by Computing Technology Industry Association, half of Big Data challenges relate to lack of Analytic skills!! Can you believe it? We are still sitting with same problem all these years later!!! Suprise, suprise! Additional challenge is that technical skills are way separated from the business, its goals, directions and…
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Retailers and analytics – the way things are!

Well, one would think that retailers would be industry leaders when it comes to adoption of analytics. Data is there, technology is there, right type of business questions are also in abundance... So what’s going on? Problem is that analytical competency in retail is purely departmental. So, in one hand you have one arm of…
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